Types of Trademarks

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A trademark is a legally registered designation designed to become a hallmark of your products among the sea of ​​similar offers provided by your competitors.

The tasks are set for the trademark: The trademark makes your enterprise, product, service unique; A beautiful, capacious, memorable trademark is a component of the company's image, causes a certain association in the minds of customers, encouraging them to use your products in the future.


An additional feature of a trademark is that it can be a great advertisement. A well-known trademark tells the buyer about the properties of the product, its quality, and the benefits of its owner. This explains the habit of buyers to pay more for goods of a well-known brand. They thus buy certainty and peace of mind for the right choice.


The trademark is the property of the enterprise, since it has its own value in cash. It can be sold or leased. In the financial statements, a trademark is listed among intangible assets.


 

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