Logo and corporate identity

ViNand

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We all want to show ourselves from the best side. A corporate identity, as you know, is nothing but the soul of a company. Her face. Something that distinguishes from others and allows you not to get lost in the crowd of gray and faceless.

An important role in this enterprise is taken by the company logo and its name, corporate color, business card, souvenir products, trademark, and much, much more. Just do not count, and there is no need.


It’s no secret that any buyer prefers a bright and colorful label, packaging, sometimes becoming condescending to the quality of the product itself, and here is the whole background. A colorful appearance, the presence of a famous logo, all this can make a person purchase this particular product.


In addition, you can always pick up various variations of the corporate identity, based on the wishes of the customer, consumer. However, let's take a look at the very essence of the logo and its role in matters of corporate identity.


A well-known brand always stands above unknown manufacturers. At first they worked for the name, and now the name works for you. And it works, as a proof of which is the product that we purchase, because as a rule everyone is eager to get something that they have already heard more than once and that they see far from the first time.


 

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