Labels and packaging

ViNand

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Paradoxically, we are creating this thing so that others get rid of it as soon as possible. Packaging is the garment of an item, which is created with such difficulty and often with love, but is ruthlessly torn as an obstacle to greater joy.

To make gifts to friends and relatives is as pleasant as to receive gifts yourself. This is especially true for New Year's gifts, because the New Year is a holiday for everyone.


The label on a bottle of wine, even if not the most expensive one, is the first thing that attracts the attention of any person. What should be the label design so that this attention does not switch to other similar products?


Consider what labels and packaging mean in our everyday lives. The most important is the message of the labels, the text and the meaning embedded in it. The text on the packaging should be capacious, and "speaking." Recently, the assortment of supermarket chains Migros Ticaret (Turkey) has replenished with giant boxes of penne - short pasta.


Custom labels, pasta packaging weighing 500 kilograms, worth $ 560 are no longer surprising.


Zigmund & Shtain GmbH placed an order for one of the leading studios, the X-Project to develop packaging designs for dummies. Labels are intended for marking goods; by their appearance they should attract potential buyers, being a kind of advertising product.


 

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