Traditional advertising

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If, for example, you sell a rather expensive car and promote it in commercials on TV, then those who are not currently interested in buying a car and those who have already bought a car, also those who want to buy, will watch soon.

There will be those who cannot afford this car, but also those who need a more expensive car. Therefore, the percentage of "hit" in the target audience will be very low.


In this sense, advertising on the Internet is more favorable to your wallet than advertising on television, radio or in print. Most often, the Internet is used by young people or girls with higher education with incomes above the average, which means that advertising is aimed at one of the most interesting target groups, which makes the placement of online advertising very attractive.


It is not strange, it’s very effective to place ads on social networks on gaming resources. Studies have shown that advertising on sites with online games can have a greater effect than regular online advertising and can give more clicks and brand recognition. Game users in gratitude for entertainment and games respond positively to advertising and become consumers of goods and services.


Probably the very first way to advertise products online is through advertising banners. Over time, users got used to them and almost stopped clicking. Therefore, they began to apply more aggressive methods. Now, pay-per-click advertising is widespread. This is very convenient, because the customer pays only if the visitor clicked on the link and went to the site, but did not pay for the very fact of the ad.


Moreover, the analysis of the route allows you to determine where to place ads more profitably and which keywords are more popular, which makes advertising more effective.

 

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