Mobile Internet is increasing the audience. According to Google, this year more than a billion people will use mobile devices as their primary access points to the Internet.
At the same time, Mongoose Metrics data indicates that only 30% of the resources have a high-quality mobile version.
The rest can simply lose their customers, because about 50% of respondents said that if the mobile version is inconvenient, they will change the resource to another.
About 57% will not recommend the site to acquaintances and friends if it has a poor mobile version.
Bryson Meunier, content director at Resolution Media, a digital company, is confident that the mobile resource needs to be properly optimized, just like the regular version.
How to optimize it so that the resource is convenient for users and brings tangible traffic from search engines? For each company, the design of the mobile version of its resource is discussed individually, but there is a common moment for everyone.
The structure of the mobile resource must necessarily differ from the regular version. Mobile users do not have to offer a desktop version, because in this case a large amount of content is squeezed onto one page.
It is necessary to very well consider and think through various options for simplifying the main page of the site, as well as highlighting only those sections that will be most useful for mobile users.
At the same time, one should not hope that users of mobile devices themselves will begin to search for what is necessary, interrupting large volumes of content on the site.
Earlier it was said that in this case the majority will simply leave the site, some users will even go over to the competition.
Therefore, the creation of mobile versions must be seriously considered.
At the same time, Mongoose Metrics data indicates that only 30% of the resources have a high-quality mobile version.
The rest can simply lose their customers, because about 50% of respondents said that if the mobile version is inconvenient, they will change the resource to another.
About 57% will not recommend the site to acquaintances and friends if it has a poor mobile version.
Bryson Meunier, content director at Resolution Media, a digital company, is confident that the mobile resource needs to be properly optimized, just like the regular version.
How to optimize it so that the resource is convenient for users and brings tangible traffic from search engines? For each company, the design of the mobile version of its resource is discussed individually, but there is a common moment for everyone.
The structure of the mobile resource must necessarily differ from the regular version. Mobile users do not have to offer a desktop version, because in this case a large amount of content is squeezed onto one page.
It is necessary to very well consider and think through various options for simplifying the main page of the site, as well as highlighting only those sections that will be most useful for mobile users.
At the same time, one should not hope that users of mobile devices themselves will begin to search for what is necessary, interrupting large volumes of content on the site.
Earlier it was said that in this case the majority will simply leave the site, some users will even go over to the competition.
Therefore, the creation of mobile versions must be seriously considered.
